Compensation Plan of Avon: How Do You Make Money With Avon?

Have you ever thought about selling Avon beauty products, but wondering how do you make money with Avon? Or wondering how much do you earn selling Avon and how to sell Avon? Can I be selling Avon online only, or does it have to be face-to-face? Can I join Avon online free? What does the compensation plan of Avon look like and what are the Avon career opportunities?



I was recently approached by a distant relation to join Avon online free. So I did my own research into the compensation plan of Avon to see if it would be worth selling Avon online only. I also wanted to look at how easy it was to shop Avon products online. These are the aspects that I will cover

  • Overview of Avon shop Avonproducts online with the digital catalogue
  • What is the Avon Business model?
  • Avon Product Lines
  • How do you make money with Avon?
  • How much does it cost to join Avon?
  • Avon career opportunities
  • Compensation plan of Avon
  • Pathway to Premier Program
  • Additional costs and expenses
  • How much do you earn selling Avon?
  • Do I get training with Avon?
  • What I like about Avon
  • What I don’t like about Avon
  • Is Avon a good way to make money?
  • Final thoughts and my #1 Recommendation – click here if you want to see it now.

What I did find, is that if you are looking to make a stable income, then Avon is probably not a smart choice.

Overview of Avon

Avon is a direct selling company dealing with personal care products, beauty and household products. It was founded by David H. McConell in 1886. The core priority of the company at the time, was to empower women, and the mission today is still that. Avon company logo

Avon is a personal care Multi Level Marketing (MLM) company that specializes in beauty and make-up products. It is a legitimate company and is one of the oldest MLM companies. Together with Amway, Mary King, Herbalife and Vorwerk, they are one of the biggest 5 MLM companies.

They very much appeal to women, although men can also sell Avon. The Avon Independent Sales Representative earnings opportunity will empower women to support themselves, and their families. So let’s see if that is actually possible.

This review is not about the Avon beauty products, but about the Avon career opportunities. So we will look at the compensation plan of Avon and the business model that Avon uses.

What is the Avon Business Model?

Avon uses the business model of Multi Level Marketing (MLM). Multi level marketing is also known as direct marketing or network marketing. The basic concept is that the company has a direct contract with independent representatives, who then sell and promote their products. Avon business model is a MLM

At the same time, the representatives are encouraged to recruit new distributors to join their team, and also sell the company’s products. They are also encouraged to recruit more people and build a team.

You can then earn from the sales of your own personal recruits, as well as from the team. As with all MLM businesses, you are limited to selling the range of products that the company produce and offer. The Avon business model is evolving and there is now a large online presence for shopping Avon online.

If you join Avon, like with all MLM companies, you will be a rep for the company. But you will be without the benefits that employees enjoy. Thus, no salary, no holiday pay, no sick leave, no pension, no health insurance or any other benefits. And you are limited to selling only Avon products.

Evidence has shown that 99.6% of people who join a Multi Level Marketing company will actually lose money. Network Marketers are switching from MLM to Affiliate Marketing and this is the platform they are switching to.

Avon Product Lines

Avon focuses on personal health care and beauty products, ranging from make-up to fashion and even health supplements. Products are grouped into 8 categories: Avon range of beauty products

  • Make-up
  • Skincare
  • Bath and Body
  • Fragrances
  • Jewelry
  • Fashion
  • Wellness
  • Men’s Products

Let’s look at how to sell Avon products and if the opportunity to earn money with them, is worthwhile.

When shopping Avon products online, Avon products are also available on Amazon. So do bear that in mind when you are thinking of joining Avon.

How Do You Make Money With Avon?

There are two ways in which you can make money with Avon:

  • Selling the products:
    • Sales could be face-to-face, or
    • Selling Avon online only by promoting your personal Avon website.
  • Through the Sales Leadership Program, which means selling products, while also recruiting others to your team. Thus building your own Avon team.

Sales Leaders are representatives that are selling, but also recruiting. Therefore, they earn money based on their personal sales, but also on the sales of their recruits. The higher the sales of a representative, the greater the percentage she will earn.

When you join Avon as a representative, you will be part of a team. Your Leader will give you personalized guidance and support. Leaders mentor their team members on an ongoing basis.

You can become a Leader yourself, and start recruiting others to become a representative. Team building allows you to earn more, as you will get a percentage of what your team members sell. The size of your down line, will reflect in how much do you earn selling Avon.

These could be cash bonuses, special trips with Avon, and even an exclusive diamond necklace.

There are better ways to make money online, so check out my #1 recommendation here. It is free to join, so you can keep your credit card in your wallet.

How Much Does it Cost to Join Avon?

There are three enrollment options:

  • No cost: you can join Avon online free, and will get a free online store, but you will get no products or brochures.
  • Make a contribution to the American Cancer Society: join for $0 and choose to contribute $5, $10 or $25 to support ACS breast cancer programs. You will get a free online store, but no brochures and products.
  • $30 “All the Bestsellers” Starter Kit. You get the products shown in the photo, plus 11 brochures and your free online store. Avon all the bestsellers starter kitIf you want to jump-start your Avon business, you are encouraged to buy a starter kit. This will cost you $30, for products that are valued over $100.

Even if you join Avon for free, you will still earn free gifts, free credit and cash bonuses. And you can be selling Avon online only, you do not need to have face-to-face sales. You can direct customer to shop Avon products online on your personalized website.

You can join online. If you already know somebody selling Avon, you can sign up under them via their online store. Alternatively, if you want Avon to place you under a Leader, you can sign up on the company website.

If you like beauty products and want to sell them, you do not have to be limited to only selling Avon. You can start your own website and sell any beauty products through affiliate marketing.

Avon Career Opportunities

As a new Avon Representative, you will earn 25% commission on beauty products, but only 20% commission on home and fashion. But, and there is a big but, you need minimum orders to qualify. Every fortnight you have to order a minimum of $40.

This is the Standard compensation plan of Avon:

Avon standard compensation plan

  • Avon Contender with annual sales of $0 to $4,999: earn 25% on beauty and 20% on fashion and home (with minimum sales of $40 during 2 weeks).
  • Avon Premier with annual sales of $5,000 to $9,999: minimum sales of $5,000 and you qualify for 30% commission on beauty and 20% on fashion and home.

The Avon President’s Club and above: when you reach $10,000 in award sales during a year, you qualify as a member of the President’s Club. Avon President club compensation plan

  • President’s Club: Minimum sales of $10,000 and you can earn 40% commission.
  • Honor Society: minimum sales of $20,000 and you earn 40% commission.
  • Rose Circle: minimum sales of $35,000 give you the possibility to earn 45% commission.
  • David H. McConnell Club: minimum sales of $65,000 and you can earn E% commission.
  • President’s’t Council: minimum sales of $110,000 and you earn 45% commission.
  • President’s Inner Circle: minimum sales of $220,000 will qualify you for 50% commission.

But then it becomes very complicated. It is not just the sales volumes, but also the amount of team members and Leaders under you, that count.

Compensation Plan of Avon

As with most MLM’s, the compensation plan is quite complex. This also means that it is difficult to establish how much do you earn selling Avon. You have to submit minimum orders to qualify.

There are basically 4 main levels within the plan: Promoter, Ambassador, Leader and Executive leader. Within each level there are sub levels such as bronze, silver, gold and platinum.

  • Carer and compensation plan with AvonEarn a once-off $20 recruitment bonus for each qualified new recruit that you personally added to your team. They must submit a paid minimum order of $150 within their first 2 campaigns, so within 4 weeks.
  • Earn a 3% bonus on the sales of new recruits when you have a minimum of $50 in personal sales.
  • Promotion and mentor bonuses are paid for first time achievement and are paid over 4 campaigns. To receive the mentor bonus, you must maintain your level.
  • Generation and leader bonuses are calculated at 70% on the paid team sales of your down line.

So as you can see from the chart, minimum campaign orders are required. The lowest amount is $50 every campaign or fortnight. This goes up to $200 every campaign as soon as you reach Ambassador level.

You also need a minimum amount of personal recruits, as well as Leaders, to qualify for override commissions. The higher up the ladder, the more Leaders you require, and the more Leaders under them .

Traditional and online sales are combined to establish the commission and bonus payouts. You can also earn free products

All potential earnings are before expenses have been deducted.

Pathway to Premier Program

To encourage new representatives to progress quickly, Avon has a new Pathway to Premier incentive. New representatives can earn up to $3,300 in their first 8 campaigns (16 weeks, as each campaign represents a 2-week selling period). Avon pathway to premier earning potentialYou can earn these bonuses:

  • Mini Milestone bonus: get a $50 bonus when you hit $500.
  • Stepping Stone Bonus: for every $200 in sales during a campaign, you get a $20 bonus. You can earn up to $500 in stepping stone bonuses.
  • Avon Milestone Bonus: receive a 10% bonus for every $1,000 in cumulative sales during your first 8 campaigns. You can earn up to $1,500 in milestone bonuses.

Additional Costs and Expenses

Be aware of minimum sales requirements. To keep you account active, either you, or one of your customers, must shop Avon products online on your website. An order must be placed at least once every 6 campaigns. Thus, once in 12 weeks an order must be placed on your account.

You pay shipping fees on every order you place. The amount is based on the value of your order. However, some of this cost will be passed on to the customer when you collect the service charge. Typically, the service charge would be 75c to $1.

Free shipping is available for customers that place an order of $60 or more, when shopping Avon online. Although the customer gets free shipping, Avon charges it to you account. So you pay for the “free shipping” that Avon gives to customers that order directly through your website.

So if the order is for $60, you earn 25% commission, thus $15. But, Avon charges $8 shipping fee, which they deduct from your profit, so you are left with only $7. Thus, in reality, you are earning just over 11% commission, NOT 25%.

So how do you make money with Avon if you are also being charged for “free shipping” to your customers? There are better alternatives, so check out my #1 recommendation here.

At the start of each new campaign, so every fortnight, Avon releases a new brochure. Brochures cost $6.49 for 10 (that’s expensive!), but gets less expensive the more you order. Other optional expenses are samples and business tools like Avon branded products.

Additional expenses to keep in mind are your own telephone bills, petrol costs, travel expenses etc. as Avon does not pay for that.

How Much Do You Earn Selling Avon?

MLM companies do not have to submit income disclosures, so it is very difficult to find out how much you can expect to earn. They only provide the percentages that you can get, but not real figures that Avon Representatives make.

They do say that all new representatives earned an average of $112 over their first 8 campaigns, so that is $112 in 16 weeks. So this isAvon beauty products basically 4 months, with an average monthly earning of $38 / month. This is without shipping cost and the initial sign up cost.

Those that participated in the Partway to Premier program, earned an average of $390 over the 8 campaigns. So this would give you $97.50 / month. Once again this is without shipping cost, so let’s add the shipping cost.

Avon charges you $8 shipping for a $60 order, for which you earned $15 (as we saw above). Thus, on earnings of $390, you will be paying $208 shipping costs. That leaves you with earnings of only $182 over 8 campaigns, thus $45.50 / month.

From that, you still need to deduct other expenses and pay tax. If you did not participate in the Pathway to Premium program, you monthly earnings would have been just over $13. This is hardly what I would call an earning opportunity.

So can you make money? Of course you can, but is $13 a month enough to sustain you? I know it won’t even keep me in tea, never mind coffee! So look at your best alternative and join me there.

Avon Diamond Club is for achievers with more than $1 million in team sales, and you get a 0.5 carat diamond. (well, it is lab made by Swarovski, so it is a zirconium!). Team sales consist of personal sales, plus sales from first, second and third generation during the reward period.

Avon does say that these are rare, but real accomplishments. They also say “these results are not typical. Actual earnings can vary significantly depending upon time committed, effort extended, skill level and other factors“.

If you don’t want the uncertainty and anxiety associated with working for a MLM company, then look at what Wealthy Affiliate can offer you.

Do I Get Training With Avon?

Avon offers their representatives training opportunities on how to sell Avon, including online training. They have an online training curriculum called Pathways, that offers e-learning programs.

These are self paced training courses on subjects such as, success is green, building your team, building your sales, managing your business and a specific curriculum for new representatives. Avon also offers training courses to help you with selling Avon online only.

Mentoring is a key component of training, so representatives are offered workshop training and development and seminars. There are also monthly district “business buzz” meetings.

What I like about Avon join Avon online free and still have access to training

  • They have been operating for more than 130years, so is trusted and well-established.
  • You can join Avon online free or have a low start-up cost if you buy the starter kit.
  • Customers can shop Avon products online with the digital catalog.
  • You get a team leader to help and mentor you.
  • Work in you own time, so flexible working hours, either part-time or full time, you decide.

What I don’t like about Avon

  • Requires a huge amount of time and a lot of work to succeed.
  • Market is competitive and saturated in many areas.
  • Income potential is very low.
  • You can only progress up the earnings ladder, if you are recruiting.
  • The anxiety and uncertainty of making the levels to get bonuses and commissions.
  • Avon has been through many controversies over the years.

Is Avon a Good Way to Make Money?

No, I don’t think Avon is a good way to make money. I worked for a MLM company, Usborne Books, and I know how frustrated reps start feeling when they struggle to recruit another team member. Or they have run out of family members and friends to sell the products to.

When people shop Avon products online, they are also available on Amazon. This is making it even harder for Avon independent Sales Representatives to sell to customers. Instead, build your own free website and sell beauty products to people that are already interested in products that you are promoting.

All direct selling companies require time, dedication and investment to be successful.

If you don’t want the anxiety and uncertainty of working for a MLM – look at what Wealthy Affiliate offers you.

The Avon business model is outdated. It takes a long time to build a business, so it could be 3 to 5 years before you earn enough.

Avon says they have a commitment to managing their carbon footprint. Yet, I cannot find anything on their website or elsewhere online, that their products are eco friendly. There is nothing about the use of organic materials, or sustainable practices.

Do you have any experience of how do you make money with Avon or the compensation plan of Avon? If so, please leave any suggestions or questions in the comments below, and I will get back to you.

20 thoughts on “Compensation Plan of Avon: How Do You Make Money With Avon?”

  1. Thanks for your review of Avon as a business opportunity.  As you know, Avon has been around for years and years so they must be doing something right.  I have been involved in several business ventures and then the company will go out of business and you are left with nothing.  Avon is certainly not one of those companies as its longevity proves its reliability.

    I was not aware that Avon is an MLM product and I was certainly not aware of all of the expenses associated with being an Avon representative.  I was particularly surprised that the rep has to pay for postage and handling!  What the heck!

    I find that most Avon representatives sell to (i.e., nag) their friends and people at work to purchase their products.  I know at my place of work at least one of them is an Avon representative.  

    This has to be the best review of Avon I have ever seen on the Internet.  It is very thorough, tries to be fair, and gives a good appraisal of the opportunity.  You also make a good point that there is increasing competition with online companies such as Amazon.  Amazon will certainly have a larger inventory and product line than any brick and mortar company could and likely a better price.  I think this is a losing business plan from now forward.

    I would agree that affiliate marketing is the way to go!  You are not necessarily tied into one company and can even sell your own products if you wish.

    Thanks for the detailed review.


    • Hi Dave, I completely agree with you that joining Avon, or any MLM company, is not worth it. When you look at the compensation plan of Avon and see how much do you earn selling Avon, it is not worth the time and effort to earn peanuts. All the best, Liné

  2. This is a very interesting article. I joined Mary Kay years ago, I since have quit, but it seems very similar to that. I did get frustrated having home shows and not having many sales. Also, I needed to keep inventory in order to sell the product. We were required to purchase $200 wholesale I think every month? I’m really not sure, but It got quite costly and I had a ton of product left over because it did not sell.

    Avon sounds very similar to Mary Kay. It is very frustrating belonging to one of these organizations but you’re constantly working. There is never a time to coast even when you’re high up in the company.

    Your article was quite involved and explained everything there probably is to know regarding Avon. People should think twice before entering this type of business.


  3. Hi,

    Wow! you have really done good research about the Avon company. However, I must say that the marketing strategy needs some change to make great sales. As you have mentioned in the article, affiliate marketing should be the way to go. I have had a tough time working with companies doing Multi-Level Marketing. Do Avon distributors earn on a commission basis when they sell the products? The system at Avon promotes no staff growth, and I agree with your findings. Thank you for the eye openers. People should embrace affiliate marketing more.

    Thank you for sharing,


    • Hi Sergej, Avon representatives earn on a commission basis only. I also worked for a MLM and know how tough it can be. Affiliate marketing is a far better way to earn a passive income. All the best, Liné

  4. This is a great overview of Avon, and how to make money with them.  Avon has been around for years, I remember my Mom used to order from Avon all the time.  I even thought about joining Avon to make some money, but I never did.  It sounds like it is a lot of pressure to meet the target sales, and after paying for brochures and shipping costs, you are left with very little money.  

    I’m glad I never joined an MLM company like Avon.  To be honest, I thought Avon was a thing of the past.  It was very popular when I was growing up, but as you mention Avon products are sold on Amazon too, which just adds to the struggle.

    It is much better to create your own website and learn how to do affiliate marketing.

    • I completely agree with you that starting your own website and sell beauty products through affiliate marketing, is a far better way to earn an income. When I look at the compensation plan of Avon and see how much you earn selling Avon, or rather how little, then I know Avon career opportunities is not for me. 

  5. Very insightful article you have here. You mentioned in your post that Avon has an affiliate program how can someone get to be a Avon affiliate? My mom was an Avon lady for a while but back then it was hard cause she didn’t drive and my father couldn’t drive her around all the time so she couldn’t really get around. But switching to an online model can really be awesome for the stay at home mom. Great read here and very informative.

    • I think you misread the information on Avon as they do not have an affiliate program. You join them as an independent rep, and you either join Avon online free, or buy a starter kit. There is training available on how to sell Avon, but when people shop Avon products online, they can go to Amazon. So why join Avon? There are far better opportunities with affiliate marketing. I hope this helps.

  6. Wealthy Affiliate is the one for me! WA teaches you how to build a website, which is great, what is a niche? and all the support you need along with the community, WA has classes and videos, chats with the community different product to promote, you can also promote WA this is the coolest place to join, I am happy I am here, look to see me around at any time, and numerous other things WA teaches. I had a friend selling Avon for years she would stock and buy the product for the people, then when it was delivered she had to call them and take it to them, I knew then, I did not like that.
    Thank you, for sharing

  7. I left a comment on Avon and the comment I left did not load or something, I love WA it is the place for me, all type of support if you have questions no question is silly always ask anyway, there is plenty of ways to learn online teaching, online, videos, the Founder Kyle, and co-founder Carson are both so caring and understanding and there for us, I am so happy I am here, a great place to be here at Wealthy Affiliate. Avon is not for me, I watched my girlfriend who was selling had a house full of products and she would complain that the people would put a deposit on the product, and then not get the product, and when they delivered the products she would have to get in her car and delivered them to the people, and sometime the people would not have the funds to get the products. I knew then that was not for me.

    Thank you, for sharing

    • I worked for a MLM, so know the frustration that reps go through.The compensation plan of Avon does not prove to me that Avon is different to other MLM’s. Selling Avon online only is an option, but when people shop Avon products online, they can also get them on Amazon. 

  8. I very much agree with your submissions on Avon. For most MLM, even the genuine once, it takes quiet sometime to make a decent income. It is very much unlike Affiliate marketing. I am a member of the wealthy affiliate platform and I can testify of the training, tools and strategies employed to setting up a business that generates guaranteed income 

    • Affiliate marketing with Wealthy Affiliate is a far more realistic and sustainable way of making money, than selling Avon.

  9. Greetings! I went through your article on the compensation plan of Avon. I’ve heard about Avon but it was only a few things. This article is very informative and helpful too. I have learned a lot about Avon and I think with a rapid increase in unemployment, posts like this one are worth considering. I think Avon is worth trying, by selling its products both face to face and online.
    Since it also sells beauty products I think It’s a good business because the fashion and beauty industry is also growing very rapidly. I would like to know if it is allowed to sell only a specific range of products of my interest, or If I become a member of Avon, I will have to sell all the Avon products?
    Thanks for sharing this important post with us.

    • Usually people sell the whole range, otherwise you limit how much do you earn selling Avon even more. Shopping Avon online means customers see the whole range, so there you do not have control over what you over customers. I hope this helps.

  10. Avon generally has a reasonable reputation so far as Direct selling goes. But like many MLM’s it is saturated I know of one guy who said there are 15 houses in his street and 12 of them are selling Avon. 

    While that may be good for AVON, I doubt it does much for the reps in that street except for maybe the one sold the others in the street. 

    Still people sign up for these things regardless of all the knowledge of MLM’s in our societies. 

    • MLM is an outdated business model and many areas are saturated, as you mention with your friend. And when people shop Avon products online, they can get it on Amazon as well, so why go to the Avon rep? Unles it is to support a friend or family member. 


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