Creating content takes a lot of effort, therefore it is important that it is effective. You don’t want to waste time, money and energy, creating content that isn’t fit for purpose.
What is content creation for, depends on the channel you will publish to. Creating content for different channels varies. Here we will concentrate on how to write awesome content for your website.
All content serves one purpose, to connect with your audience. Thus, create content with a purpose, or why also are you creating it? If you cannot answer the question “Why are we creating this content?” Then that content is probably not needed or necessary.
What Is Content Creation For A Website?
Content creation is the process of planning and creating content that is relevant, useful, effective and accessible for an audience.
Wikipedia describes content creation as “the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts”.
The secret to SEO success is awesome content. It must be relevant content that should answer a question, solve a problem or provide valuable information.
Awesome content is:
- Useful and consistent.
- Clear and concise.
- User centered.
How to create content for a blog that people want to read, can be a challenge.
But, creating effective and meaningful content, is essential for business to survive. Those that do it really well, will thrive.
Although this guide will focus on written content, and how to write awesome content for your website, it is important to remember that videos, podcasts, infographics, etc. are all content.
Why Is Content Important?
These are the main reasons why creating quality content is important:
- Content will allow your readers and visitors to get the information they need, to make an informed decision.
- Provides value to readers: The value you provide, will depend on the topic and the piece of content you provide. Content that provides value could be educational resources, articles and guides. If your content allows visitors to achieve and complete specific tasks, it provides value.
- Build trust: Consistently creating high-quality content, that is helpful to your audience, will build trust. What people think about your content (or brand) will determine whether they recommend and share it with friends and family.
- Attracts and engages prospects: Use content to start to establish your reputation with potential users and customers. If you educate them, rather than just selling to them, you are providing value. This shows potential customers that you know what you are talking about.
- Serve existing customers: Identify opportunities to add greater value to your content, with the purpose of retaining and growing your audience.
- Quality content can drive more traffic, leads and conversions. Content that is helpful to your audience, can improve the ROI from your content.
- Meet the expectations of your target audience. Information is at our fingertips these days, so if possible, your content should surpass the expectations of your audience.
But why are people searching?
Search intent, or user intent, is the “Why” behind a search query. So it is what a user is looking for. There are 4 types of search intent:
- Informational intent: the visitor is looking for precise information on a topic or an answer to solve a problem. It could be about the weather in Greenland, or which vegetables can be eaten raw. Informational searches will often include words like “how to…”, “guide to…”, “what is ..”, “best way to..”.
- Navigational intent: people want to visit a specific web page or company, like Microsoft. So they already know where they want to go. Thus, make sure your website can be found when somebody searches for your company name.
- Transactional intent: The visitor is ready to take action and sign up for a service or make a purchase. When people are searching with transactional intent, they want to buy something now. Usually it means they already know what they want, they just want to find the best deal. Keywords with transactional intent will often include words like “buy”, “discount”, “product name”.
- Commercial investigation: people use the web to do research on something to buy. They also have transactional intent, but are first doing research about the available choices. For instance “What is the most energy efficient fridge?”
So before you start writing what is content creation for, decide whether it is providing information, or are you trying to sell something.
Udemy has several great courses on how to write content for a blog. You might find this link helpful to explore courses on how to create content for a blog.
Types Of Content
What is content creation for a website, is different to recording videos for YouTube.
Content pillar topics are the foundation of your blog. A pillar page acts as a central point for discussing a broad topic. These are the types of content you can create:
- Engagement: content that is supposed to start a conversation eg. you own opinion on a subject.
- Evergreen: content that is based around the key terms for your blog. You can update and refer back to it for years to come.
- Events: content around a particular event or occurrence, like a big industry event or news.
Before you start writing, check your competition on page 1 of search engines. Research competitor performance and keep an eye on what your competitors are creating and succeeding with.
To generate content ideas, look at questions that are searched for every day. Look at Quora and Google and find problems and questions that people have, and try to answer those in your posts.
Target low competition questions and create content around that.
Planning Your Content
There are certain things you need to know about what is content creation for a website. So, ask yourself these questions while planning your content:
- Who is your target audience or persona? It is important to understand the people you are creating content for. You may have personas to drive this, or customer research to refer to. Make sure you understand your audience, in order for the content you create, to be helpful, relevant and to resonate.
- What is your audience looking for. Which audience or groups of customers will this content help?
- Is this content evergreen or timely?
- What stage of the buyer’s journey will this content speak to?
- How does this content fit into the bigger scheme of my content strategy?
- How much time and money can I invest in this piece of content?
- Will I need additional resources or assistance to complete my content? This could be a videographer for a video or a designer to create infographics.
Once you have your plan in place, you can start on how to write content for a blog.
How To Write Awesome Content For Your Website
The ideas and plans you have made, will form the basis of what is content creation for a website. When you start writing, use the inverted pyramid technique.
So, start with your main message or primary piece of information. Present vital concepts upfront for readers who scan, and deeper content follows for those that read past the fold.
Use these tips how to create content for a blog, to improve the user experience.
- Do keyword research.
- Use headings to separate sections.
- Make use of bullet points and lists.
- Include visuals like images, infographics and videos, to make it look attractive.
- Make use of white space to make it easier on the eye.
- Include internal and external links.
- Before you hit “Publish”, check for typos and grammatical errors.
Let’s have a closer look at some of these tips on improving what is content creation for a website.
Decide on the keywords you want to rank for and do keyword research. I use a combination of Jaaxy, Ubersuggest and AnswerThePublic and you can read about them in this post: What is the best keyword tool for free.
Incorporate your keyword in the title, meta description, headers, alt tags for images and roughly every 500 pages within the post.
Use long-tail keywords that consist of 3 words or more.
Make your blog posts easy to read by using section headings and bulleted lists.
Use H1 for the titles, then H2, which could be the question, then H3 could be the answers.
Remember to include internal and external links in your posts. Google loves it. There should be at least 1 internal link and 1 external link.
- Internal links are links on your website that lead to other relevant pages on your website. It also keeps a visitor engaged on your website for longer and can show Google there is value.
- External links can be to an authoritative page or more research material. Wikipedia is always a good source for an external link.
- Backlinks are links that other websites link into your blog. It takes time to build backlinks and is a sign of trust that another website regards you as an authority.
If you are just starting blogging and this is your very first post, you will not yet have other posts to add an internal link. So create a few more blog posts and then link the new post to an older post, and visa versa.
So go back to your older posts and link to a newer one. Evidence suggests that linking to high value resources, can improve your ranking.
Nobody likes looking at pages that are just blocks of text, so add images. Images make your content look more visually appealing and improves the user experience. It can also help you to rank higher on search results.
Images need to be relevant to the content, so don’t add a pretty picture of you dog, if you are writing about sustainable footwear. Use high resolution images that will load faster.
Add alt tags to images. Give as much information about the image, as possible, as it will tell Google what the image is about.
This will be read to visually impaired visitors. It helps to rank higher in Google Image Search.
Incorporate your keyword in the alt description, so it is another opportunity to use your keyword.
Start building your email list right from the start. Email lets you communicate directly with your subscribers. List building is a great way to amplify your content.
An email service provider or autoresponder allows you to send emails, build and maintain your subscriber list, and check reports and analytics.
It will also help you to keep your list healthy and out of the spam folder. There are many options available, but personally I use AWeber.
You can read the full review on AWeber here.
The great thing with AWeber is that it is free to start, essential when you have a tight budget when you start. It stays free until you have 500 subscribers. At that point you should be making money from your blog to take out a paid plan.
And remember, you can always switch later. But it is important to start your list building early as it is a vital part of what is content creation for a website.
Before You Hit Publish
Before you publish your awesome content, use this checklist:
- Proofread your content. Mistakes do happen, so proofread your post, or use an app like Grammarly. I use the Wealthy Affiliate platform, where a tool for checking spelling, punctuation and grammar, is built in. It will also tell me if 3 consecutive sentences start with the same word.
- Write in plain English: Plain English is about understanding who your audience is and what they want. It is not about simplifying your writing or stifling your creativity. But it is writing in a way that speaks clearly and concisely to your audience.
- Read your content aloud: When you read your content out loud, you will hear what it actually sounds like. Don’t worry if you feel uncomfortable at first. Your tone might be more formal that you want it to be. If it doesn’t sound the way you want it to come across, you might need to refine it.
- If you use guest writers and other content creators, you need to have a content style guide. This will help them to create content in the style of your brand or company.
- Make sure your content is accessible.
More Tips On How To Write Awesome Content For Your Website
Here is some more practical advice on how to write content for a blog:
- Create quality blog posts. It is a good idea to publish as many posts as possible, but without sacrificing quality.
- Aim to create a post every second day, and as you learn more, upscale it. Quality content that is posted regularly, and answers the reader’s questions, will bring you visitors.
- To become a successful blogger, you need to be consistent in publishing content.
- Don’t forget your target audience.
- Don’t plagiarize!
- Set goals to keep you focused. It is essential to plan your day, to reach your goal and beat procrastination.
- Create an editorial calendar so that you can regularly add new posts to your site. An editorial calendar will keep you organized and stick to a regular publishing schedule. It can help you keep track of what you are publishing and where you will publish. If you are working with a team, it will also establish who will publish it.
- Blogging is like any other business. It takes time to succeed and you need to put in the effort and time required.
- Use social media to promote your content. I use Missinglettr and you can read the review on them here.
Remember, blogging is also a helping tool for your audience. So your content must be something that they need. Or it must solve a problem or answer a question for them.
That way you build trust and your audience will invest in your recommendations.
Final Thoughts On What Is Content Creation For A Website
If you are creating content, you also want to factor in search engine optimization (SEO). You might find this post on What is Website Search Engine Optimization, helpful.
When you create content that is unique and truly provides value to your readers, you can position yourself as an expert.
If you want people to return to your blog, you must build trust and thought leadership. Growing your business through content, is a long term strategy.
Remember that creating content is a living process. If you realize the format you have decided on is not right, then take a step back. The process should be fluid and may need adjusting as you create your content.
Use the knowledge you gain with each piece of content you create, to start your next awesome piece of content.
If you have any questions or comments about how to write awesome content for your website, please leave them below.
26 thoughts on “How To Write Awesome Content For Your Website”
What a helpful article, as all website owners want to have relevant and useful content to share with their readers!
I agree with your points, but I prefer a different tool for grammar checks. I spotted a few grammar errors in your post (there are places where you use the word “you” when you should be using the word “your”). Ironically, one place this happens is where you say “proofread you content”. Spelling checkers won’t find that type of error.
For that reason, I think that Grammarly is a better choice than a basic spelling tool.
Thank you for pointing out the “you”, I have now corrected it.
Really enjoyed the article. It was really usefull for me as I am currently creating content and this information is very concise.
Learned a lot and would like to see some more of your work.
Graphics are a plus for people like me that are commencing this new work.
Thank you for your kind comments and it is good to know that you found the information on what is content creation for a website, helpful.
Creating great content is a skill that we all need to develop and I found some useful points in your article. I had forgotten about adding internal and external links and I can see now how crucial this is to my SEO. I liked your links to your other articles on SEO.
You’ve given me lots of food for thought on the different aspects that need to be included in writing content that will answer people’s questions. Thanks so much.
Doing the research was a good reminder for myself about the importance of creating content that is helpful and relevant. All the best.
I enjoyed your article and learned a lot from it. There is an abundance of valuable tips and specific skills that could definitely improve my writing skills. I liked that you ended with the statement Remember that creating content is a living process. It emphasizes that structural guidelines are a good start, but in the end, we need to use our individual intuition to make it our own.
Thank you Mike and it is good to know you enjoyed reading about what is content creation for a website. Indeed, we all make content creation our own to make it unique.
As they say in this business “content is king” There is a LOT that goes into creating content that is engaging. Before writing content, however, research should be done on the topic such as looking for low targeted keywords. In this business there is so much competition, therefore, you should have a clear idea about how this business works. The goal is to connect with your audience along with using the correct spelling and the use of proper grammar.
There is indeed a lot of competition in the online world. Doing keyword research and targeting low-hanging keywords, should be part of the research when creating content. Writing relevant content, that is helpful to your audience, will build trust and results. All the best, Liné
This article was more than helpful, it’s a stand-alone class on how to write content! I bookmarked it so I can refer back to it for my next blog post, because I realize after reading this that I am leaving a lot of stuff out that could help me be more relevant!
But it goes beyond being helpful for writing content, I especially liked the idea of building external links in sites like Wikipedia to build trust.
I also realize I am not using images enough. The use of colorful graphs and images throughout made it not only helpful, but pleasurable to read.
The most impressive, however was the organization. The table of contents at the top takes you to the paragraph your looking for. I book-marked this post to refer back to again and again. It’s going to help be be a better blogger and I am ever grateful to the author. I see at the bottom of the blog that she’s written many other helpful articles, and I will be perusing them soon! .
Thanks again! I’ll be back soon!
Thank you Al for your kind comments and it is good to hear that you found what is content creation for a website, to be a helpful article. Personally I prefer reading blog posts with images and info-graphics, so I always include them in my own content. All the best, Liné
Content creation these days are very popular because people see the huge probability in this sector and try to become content creator. As per me, content creation is difficult and easy at the same time if you only create content only to sell your product and nothing else then its a tough road but if you’re willing to help people with something which you know better and share your experience with the content then it’s a fun process. First, you have to be very specific with your topic and create content that is useful/helpful and users can easily relate to you. Content is the key to relating to your readers and if you create quality stuffs more and more readers connect with you as you build trust with them. Thanks, Line for giving all step-by-step information on how to build a website along with great content it helps many newcomers who have just started their journey.
Content creation is popular as a means to earn online. But in order to be found, one needs to know how to write awesome content for your website, that is relevant and helpful to your audience.
Hi Liné, I really enjoyed reading this article, which was full of useful information about creating awesome content for your website. It was great that you also included a link to Udemy where the various courses are quite economical – especially for beginners. There were also some great infographics in your article which certainly helped explain the concepts of writing good content. Thanks a log. Jenni.
Hi Jenni, Udemy courses are indeed economical, specially for beginners. It is good to hear that you enjoyed reading about what is content creation for a website and how to write awesome content for your website. All the best, Liné
Thank you for such an informative and easy-to-read article. I am in the process of learning how to create a website and enter into the business of affiliate marketing, and this post was very helpful. I also read the other posts that you linked to and found valuable information. For example, I had no idea that the Google ‘bot’ reads from left to right, and that images should be placed central or to the right for this reason. I will now need to go and edit all my posts that contain images to the left!
It is good to know that you found the information helpful. Building a website is fun and for me, it is an ongoing learning experience. All the best in your online journey, Liné
Great article with some very useful information on creating content for my website. I have never thought about it in terms of intent of the article. I guess you could have articles with a few intentions. Few example. I write some articles to promote products for people to create their own artwork, but I also sell my own artwork for those not looking to get creative on their own. I do have a couple of questions for you if you do not mind.
As far as evergreen content goes, I understand that you can repurpose and update for years to come, but how often do suggest one actually does update this content? For example, does it make sense to go into each of your articles weekly and edit a few things, so they stay very current? Or would it be best to wait a while to revamp articles?
Does editing have any bearing on Google crawling the post? When I do update content, should I be resubmitting the URL in Google Search Console?
Thanks so much for all your help.
Hi Ashley, Unless you are writing about current affairs, then I suggest you visit your older posts after about a year, and check that the information is still applicable. Or you might want to add something is there was a new development or new research that you want to add.
It is always good to ask Google to re-crawl the page after you have done an update. I hope it helps, Liné
Such an enlightening article with lots of tips to keep handy.
I agree that writing valuable content is king.
Moreover, there’s a lot of competition out there, and it’s now more important than ever to create awesome content to stand out. And I like the way you highlighted various steps to achieve this goal.
Breaking the text with relevant images and infographics make it more interesting.
I would like to know the keyword research tool you use for your content.
Thank you. I will bookmark it for future reference.
Hi there, doing keyword research is important before you create content, that you target search intent. I use JAAXY for keyword research, as well as Get Response, Ask The Public and Google Keywords. I hope it helps
Hi Line, you’ve covered everything there is to know about content marketing! Knowing how to write website content isn’t rocket science; it just takes some practice. The truth is that you can get a long way with a little SEO, and actionable tips. Another thing I’d like to give my two cents is that: we’re writing for human readers, not algorithms. Content writing, at its best, can help you leverage your business, sell more, and support your social media marketing strategy.
I agree that it is important to remember that you are creating content for real people, not bots and algorithms. When you know how to write awesome content for your website, you can attract more visitors which can lead to more conversions.
Hi Line, Some great advice on writing content for your website here, and it is so reassuring to know that you don’t need to be a published author to be able to write good content.
Proof reading I find is sometimes not enough, and I sometimes still see mistakes that I have made a few days later when I read over my content again. I try and also get a family member to read it too before I publish, as often they pick up things that I don’t see.
I also agree with you that adding images is a must, as it must makes the content and the general appearance of the website look so much better and more exciting. It also helps SEO as you can use your keywords on the alt tag.
I also sometimes find mistakes in my past posts months after it has been published. But hopefully the quality of the content is more important than the odd mistake.