Creating content takes a lot of effort, therefore it is important that it is effective. You don’t want to waste time, money and energy, creating content that isn’t fit for purpose.
What is content creation for, depends on the channel you will publish to. Creating content for different channels varies. Here we will concentrate on how to write awesome content for your website.
All content serves one purpose, to connect with your audience. Thus, create content with a purpose, or why also are you creating it? If you cannot answer the question “Why are we creating this content?” Then that content is probably not needed or necessary.